The September 2017 show
‘This collection finds the humour, and the beauty, and the pathos, and the sheer glorious eccentricity of the British way of dressing.’
Christopher Bailey
The Collection
The eclectic nature of the British way of dressing. An unexpected mix of textures, colours and silhouettes.
The Campaign
The September 2017 collection, shot by Alasdair McLellan in Edinburgh.